What is Installation Art to The Neon Factory?

Wikipedia defines Installation Art as, "An artistic genre of three-dimensional works that often are site-specific and designed to transform the perception of a space" if we wanted to break the concept down to something more basic. 

Installation art can be so many things, depending on the onlookers. Sometimes the art piece can be functional or completely stationary. Some artists have included performance art into an installation and some require audience participation. They may include audio and visual assistance in presentation or they can be lifeless and still. Temporary or permanent. It's art, so who really needs to hypothesise its purpose or restrict it to rules or restraint?

Tom Sachs on WAR Bike with his Landing Excursion Module (LEM) and Mars Excursion Roving Vehicle (MERV) in “SPACE PROGRAM: MARS,” a joint production between Park Avenue Armory
and Creative Time, at the Park Avenue Armory, 2012.

The Neon Factory believes art is nearly anything you can't help but stare at it. Whatever emotion evokes the prolonged gasping glare may be slightly irrelevant but that one stares is the interesting point. 
What makes it so compelling? 
What part of us finds it so fascinating to look at it and why?

Sometimes diving into our emotions asking 'why' we feel about a certain art piece the way we do is far more intriguing than the art piece itself. 

Janet Cardiff & George Bures Miller,
 The Killing Machine, 2007, 
mixed-media/audio installation, duration 5 minutes.

What would it then be like if the the audience could be part of the art? Can art ever really need participation in order for the art to be actualised? And when does it cross over into performance art?

The Neon Factory wants to explore these questions through live art installation that requires audience participation. It will seek to join actual attendance with social media presence. 

More to come about the art installation... keep those neon eyes fixed.